The gospel is the power of God unto salvation. It is no mere advertising pitch — which is what, it seems to me, so many of the postmodern evangelical gurus think it is. Indeed, it has become almost commonplace to argue that the reason individuals do not become Christians is because the message is being communicated in the wrong way. Thus, the problem is made to appear less the rebellious human heart and more the inadequacy of the communication method. Such an attitude speaks volumes about the way in which the underlying philosophies of consumerism and western capitalism have infiltrated the theology of the evangelical church and found fertile ground in a theological climate which has largely repudiated the biblical, Pauline, and Augustinian understanding of God’s grace and human nature for a Pelagianism and a superficial understanding of Christian conversion.
Carl Trueman, Reformation: Yesterday, Today, and Tomorrow, p. 84
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